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  • A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. 

    Omoge, Akinyemi Paul; Laing, Audrey Frances (West East Institute https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf, 2016-08-01)
    OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In the Proceedings of the WEI international academic conference on education and humanities, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf
    This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...