Now showing items 1-2 of 2

  • Critical incident technique as a tool for gathering data as part of a qualitative study of information seeking behaviour. 

    Marcella, Rita; Lockerbie, Hayley; Baxter, Graeme (Academic Conferences and Publishing Limited. http://academic-conferences.org/ecrm/ecrm2013/ecrm13-proceedings.htm, 2013-07)
    MARCELLA, R., LOCKERBIE, H. and BAXTER, G., 2013. Critical incident technique as a tool for gathering data as part of a qualitative study of information seeking behaviour. In: I. RAMOS and A. MESQUITA (eds.) Proceedings of The 12th European Conference on Research Methodology for Business and Management Studies ECRM-2013. 4-5 July 2013. Sonning Common: Academic Conferences and Publishing Limited. Pp. 247-253.
    Since devised by Flanagan in 1954 as a tool to explore what people do to achieve an organisational aim, the critical incident technique (CIT) has been used in various disciplines as a method of understanding human behaviour. ...
  • Marketing landscapes: the social context. 

    Anderson, Alistair R.; McAuley, Andrew (Emerald. http://dx.doi.org/10.1108/13522759910291680, 1999)
    ANDERSON, A. R. and MCAULEY, A., 1999. Marketing landscapes: the social context. Qualitative Market Research: An International Journal, 2 (3), pp. 176-188.
    Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number ...