Now showing items 1-3 of 3

  • Bookselling online: an examination of consumer behaviour patterns. 

    Laing, Audrey Frances; Royle, Jo (Springer Verlag. http://dx.doi.org/10.1007/s12109-013-9318-3, 2013-06)
    LAING, A. and ROYLE, J., 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing Research Quarterly, 29 (2), pp. 110-127.
    Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
  • Consumer behaviour in online shopping - understanding the role of regulatory focus. 

    Atorough, Peter (Robert Gordon University Department of Management, 2013-10)
    The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major ...
  • The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. 

    Atorough, Peter; Donaldson, Bill (Inderscience http://dx.doi.org/10.1504/IJIMA.2012.051615, 2012)
    ATOROUGH, P. and DONALDSON, B., 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International Journal of Internet Marketing and Advertising, 7 (4), pp. 333 – 358.
    Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which ...