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  • Being sorry and meaning it. 

    Marcella, Rita (Press and journal, 2015-07-20)
    MARCELLA, R. 2015. Being sorry and meaning it. Press and journal. The business (supplement) [online], 20 July, page 2. Available from: https://www.pressandjournal.co.uk/fp/business/business-opinion/634950/rita-marcella-sorry-meaning/
    There have been many high profile examples of companies getting it wrong when communicating with the world in the aftermath of a disaster.