Now showing items 1-2 of 2
Perceived barriers towards the use of e-trade processes by Korean SMEs.
(Emerald Group Publishing Ltd., 2012)
Purpose – E-trade (or electronic trading) appears to offer increased efficiency in business processes, but only a limited number of small firms in Korea have adopted the new processes. The purpose of this paper is to try ...
The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing.
Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which ...