Now showing items 1-3 of 3
Consumer behaviour in online shopping - understanding the role of regulatory focus.
(Robert Gordon University, 2013-10)
The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major ...
Bookselling online: an examination of consumer behaviour patterns.
(Springer Verlag., 2013-06)
Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
Examining chain bookshops in the context of “third place”.
(Emerald Group Publishing., 2013-01)
Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...