Now showing items 1-6 of 6
A continuum approach to lifestyle entrepreneurship.
(Robert Gordon University, 2015-05)
Recent years have witnessed an increased interest in small independently operated businesses with researchers expressing an interest in the manner in which the independent owner-operator is motivated to enter the market ...
Flying in the face of environmental concern: why green consumers continue to fly.
(Taylor & Francis., 2015-08)
Some unsustainable consumer behaviours have proved extremely hard to change or even challenge. Despite the fact that flying can be more damaging than any other activity that an individual can undertake, many otherwise ...
The well(s) of knowledge: the decoding of sustainability claims in the UK and Greece.
Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding ...
Global nomadism: a discursive and narratological analysis of identity concepts in the ‘mobile professional’.
(Robert Gordon University, 2015-03)
This thesis examined to what extent a particular class of highly mobile professionals has internalized the contemporary discourse of corporate global nomadism, proposed by the researcher as an example of the kind of ...
A review of research methods in entrepreneurship 1985-2013.
(Emerald Group Publishing Limited., 2015)
Purpose: This study addresses the research questions: Which methodologies and data gathering methods are employed by researchers publishing in top entrepreneurship journals, and how has this changed over time? Design: ...
Household behaviour and sustainability: from inactive to involved, and what lies in-between.
(Academy of Marketing, 2015-04-24)
In this working paper we present the initial findings from a 2013 postal survey into green and ethical household behaviour. 457 usable questionnaires were returned from 3000 householders in a large northern city in the UK, ...