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Challenges for marketers in sustainable production and consumption.
As one of the biggest issues facing today's global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability ...
The well(s) of knowledge: the decoding of sustainability claims in the UK and Greece.
Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding ...