The production of prestige: an entrepreneurial Viagra.
Anderson, Alistair R.
Jack, Sarah L.
MetadataShow full item record
ANDERSON, A. R. and JACK, S. L., 2000. The production of prestige: an entrepreneurial Viagra. International Journal of Entrepreneurship and Innovation, 1 (1), pp. 45-56.
The social context plays a role in entrepreneurial activity. It shapes the perception and evaluation of opportunities and the generation of status. At a deeper level peer group perceptions influence and shape how businesses are run; they stimulate activity but searching for local status through business operations rather than maximising business performance occurs. An ethnographic approach was used to address the question: “how are entrepreneurs stimulated in their entrepreneurial endeavour and what effects are manifest in their business?” Activities of sixty rural entrepreneurs in the Scottish Highlands were examined. Six cases are presented to demonstrate how the production of prestige operates. The search for status influences entrepreneurial activities. The value of this study is that it enriches our understanding of a neglected area of the entrepreneurial process.