Now read this: male and female bloggers’ recommendations for further reading.
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PEDERSEN, S., 2008. Now read this: male and female bloggers’ recommendations for further reading. Participations: Journal of Audience and Reception Studies, 5 (2)
This paper investigates and contrasts male and female bloggers’ use of one specific part of a blog – its blogroll. Most blogs carry a blogroll. It is a list of the blogger’s favourite blogs or recommended reads. This research, part of a larger project, investigated the blogrolls of 120 US and UK bloggers, analysing both the sex and the geographical location of each recommended blog. Findings suggest that North American bloggers are far more likely to link to other North American bloggers while British bloggers are more willing to recommend overseas blogs to their readers, including a high number of US blogs. In addition, male bloggers are more likely to recommend other male bloggers to their readers. Such practices support the continued dominance of US bloggers, and in particular US men, at the more popular end of the blogosphere.