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dc.contributor.authorMcDonald, Seonaidh
dc.contributor.authorOates, Caroline J.
dc.date.accessioned2015-06-03T11:37:37Z
dc.date.available2015-06-03T11:37:37Z
dc.date.issued2006-05
dc.identifier.citationMCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170.en
dc.identifier.issn0964-4733en
dc.identifier.issn1099-0836en
dc.identifier.urihttp://hdl.handle.net/10059/1210
dc.description.abstractStudies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we investigated a wide range of 40 sustainability activities with 78 consumers, who placed each activity on a matrix according to perceived effort and perceived difference to the environment. Patterns both across respondents and between certain pairs of activities were identified, and we suggest that this model increases our understanding of how consumers view sustainable activities. Marketers can use this information to consider marketing strategies that positively influence consumers' perceptions of such activities. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.en
dc.language.isoenen
dc.publisherWiley.en
dc.rightsCopyright: John Wiley and Sons Ltd and ERP Environment. "This is the peer reviewed version of the following article: MCDONALD, S. and OATES, C. J., 2006. Sustainability: consumer perceptions and marketing strategies. Business Strategy and the Environment, 15 (3), pp. 157-170, which has been published in final form at http://dx.doi.org/10.1002/bse.524. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."en
dc.subjectGreen consumeren
dc.subjectConsumer perceptionen
dc.subjectMarketingen
dc.subjectSustainable consumptionen
dc.titleSustainability: consumer perceptions and marketing strategies.en
dc.typeJournal articlesen
dc.publisher.urihttp://dx.doi.org/10.1002/bse.524en


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