Evaluating the effectiveness of design support for small and medium sized enterprises in Scotland.
Gulari, Melehat Nil
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Small and medium-sized enterprises (SMEs) are the engine of economic growth and job creation. Governments have devoted considerable resources to increase their competitiveness in the market. Several design support programmes (DSPs) have emerged from this investment to promote design as a strategic resource for innovation and business growth. Although existing research indicates that an effective use of design can enhance the business performance, a lack of interest amongst SMEs to work with designers is cited in several studies. Despite the great amount of money, energy and time that has been spent on design support for SMEs, there is still a lack of knowledge about effective delivery and evaluation. This thesis focuses on the problem of finding better ways to assist SMEs with design for economic growth by evaluating the effectiveness of design support for SMEs. This research, therefore, has examined the activities of UK-based DSPs, investigated the expertise of design consultancies and inquired about the self-image of designers in order to expand the knowledge of design support for SMEs. The research applied an interpretive paradigm, where multiple realities are recognised as socially constructed. Data was gathered through interviews with individuals representing DSPs, SMEs, design consultancies and government support agencies assisting SMEs. Observation of business support events and publicly available documents were used as additional sources. A thematic analysis and a systematic metaphor analysis were employed to examine the resulting data. The research has highlighted a number of key issues that are pivotal to the success of design support for SMEs. This PhD research also proposes two explanatory frameworks to contribute to design theory and practice: a seven-step evaluation framework for planning and evaluating the outcomes of DSPs and a re-framing of the generalist-specialist dilemma that can inform the activities of design consultancies and DSPs and can guide designers to improve their expertise.
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Gulari, Melehat Nil (Athabasca University Press http://jrp.icaap.org/index.php/jrp/article/view/485/423, 2015-12)GULARI, M.N., 2015. Metaphors in design: How we think of design expertise. Journal of Research Practice, Vol. 11 (2), Article M8.GULARI, M.N., 2015. Metaphors in design: How we think of design expertise. Journal of Research Practice, Vol. 11 (2), Article M8.
Impact by design: evaluating knowledge exchange as a lens for evaluating the wider impacts of a design-led business support programme. Fremantle, Chris; Gulari, Melehat Nil; Fairburn, Susan Marie; Hepburn, Leigh-Anne; Valentine, Gail; Meagher, Laura (DMI:ADMC 2016 (Organisers), 2016-07-28)FREMANTLE, C., GULARI, M.N., FAIRBURN, S., HEPBURN, L.-A., VALENTINE, G. and MEAGHER, L. 2016. Impact by design: evaluating knowledge exchange as a lens for evaluating the wider impacts of a design-led business support programme. In the Proceedings of the 20th DMI: academic design management conference (DMI:ADMC): inflection point: design research meets design practice, 28-29 July 2016, Boston, USA. Boston: DMI [online]. Available from: https://www.dmi.orgThis paper reports on the evaluation of knowledge exchange and impact generated through Design in Action (DIA), a design-led business support approach to answering the Arts and Humanities Research Council's call for knowledge ...
Gulari, Melehat Nil; Fairburn, Susan Marie; Malins, Julian Paul (European Academy of Design http://ebkonferens.se/papers/ten/ead_2013gulariexpertisefinalfeb1.pdf, 2013-04-17)GULARI, M.N., FAIRBURN, S. and MALINS, J. 2013. "Trust me, I am a designer", why is there a lack of trust in design expertise? In Proceedings of the 10th European academy of design conference [EAD 10]: crafting the future, 17-19 April 2013, Gothenburg, Sweden. Lancaster: European Academy of Design. Available from: http://ebkonferens.se/papers/ten/ead_2013gulariexpertisefinalfeb1.pdfThe design field has broadened to include a wide range of design interventions following the promotion of concepts such as design thinking that are based on a generalist mind-set. Yet, some designers as specialist-generalists ...