Women users’ motivations for establishing and interacting with blogs (web logs).
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PEDERSEN, S., 2007. Women users’ motivations for establishing and interacting with blogs (web logs). International Journal of the Book, 3 (2), pp. 85-90.
An investigation into the motivations of women who write blogs (web logs) and the audience for whom they consider themselves to be writing. From the outset of blogging, journal blogs have been associated with women. They offer them a safe place to explore their lives and communicate with like-minded people. Blogs exist in the public space of the Internet, yet are also safe spaces within which the blogger has total editorial control. Women bloggers can safely invite readers into their homes and family lives and at the same time receive virtual – but safe – support from their small group of readers. Above all, blogs offer a place where women can experience the validation of their opinions that only comes from being read by others and receiving feedback.