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dc.contributor.authorMcDonald, Seonaidh
dc.contributor.authorOates, Caroline J.
dc.contributor.authorThyne, Maree
dc.contributor.authorTimmis, Andrew J.
dc.contributor.authorCarlile, Claire
dc.date.accessioned2015-09-09T14:36:26Z
dc.date.available2015-09-09T14:36:26Z
dc.date.issued2015-08
dc.identifier.citationMCDONALD, S., OATES, C. J., THYNE, M., TIMMIS, A. J. and CARLILE, C., 2015. Flying in the face of environmental concern: why green consumers continue to fly. Journal of Marketing Management, 31 (13-14), pp. 1503-1528.en
dc.identifier.issn0267-257Xen
dc.identifier.issn1472-1376en
dc.identifier.urihttp://hdl.handle.net/10059/1289
dc.description.abstractSome unsustainable consumer behaviours have proved extremely hard to change or even challenge. Despite the fact that flying can be more damaging than any other activity that an individual can undertake, many otherwise green consumers still choose to fly, offering an opportunity to elicit narratives about the differences between their attitudes and behaviours. Qualitative interview data were gathered from self-selected green consumers and set within a cognitive dissonance analytical framework. Four strategies were uncovered: not changing travel behaviour (but offering justifications related to travel product, travel context or personal identity); reducing or restricting flights; changing other behaviours to compensate for flying; and stopping flying. This analysis furthers research on green consumer rationales for (un)sustainable behaviours and suggests several avenues for sustainable marketing management.en
dc.language.isoenen
dc.publisherTaylor & Francis.en
dc.relation.ispartofJournal of Marketing Management, Volume 31 Issue 13-14en
dc.rights© 2015 The Author(s). Published by Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial- NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.en
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectRationalesen
dc.subjectAttitude-behaviour gapen
dc.subjectSustainability marketingen
dc.subjectCognitive dissonanceen
dc.subjectSustainable consumptionen
dc.subjectTravel decisionsen
dc.titleFlying in the face of environmental concern: why green consumers continue to fly.en
dc.typeJournal articlesen
dc.publisher.urihttp://dx.doi.org/10.1080/0267257X.2015.1059352en


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© 2015 The Author(s). Published by Taylor & Francis.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-
NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use,
distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered,
transformed, or built upon in any way.
Except where otherwise noted, this item's license is described as © 2015 The Author(s). Published by Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial- NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.