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  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...