Browsing Journal articles (Communication, marketing and media) by Subject "Consumer identity"
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It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation. (Elsevier https://doi.org/10.1016/j.tourman.2017.03.007, 2017-03-23)DAVIS, A. 2017. It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation. Tourism management [online], 61, pages 484-500. Available from: https://doi.org/10.1016/j.tourman.2017.03.007Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. ...