Browsing Journal articles (Communication, marketing and media) by Subject "Long tail"
Now showing items 1-1 of 1
(Springer Verlag. http://dx.doi.org/10.1007/s12109-013-9318-3, 2013-06)LAING, A. and ROYLE, J., 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing Research Quarterly, 29 (2), pp. 110-127.Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...