Browsing Journal articles (Communication, marketing and media) by Subject "Marketing environment"
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(Emerald Group Publishing. http://dx.doi.org/10.1108/09590551311288157, 2013-01)LAING, A. and ROYLE, J., 2013. Examining chain bookshops in the context of “third place”. International Journal of Retail & Distribution Management, 41 (1), pp. 27-44.Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...