Browsing Journal articles (Communication, marketing and media) by Subject "Masculinities"
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(Taylor and Francis https://doi.org/10.1080/09589236.2017.1301813, 2017-03-16)THOMAS, G.M., LUPTON, D. and PEDERSEN, S. 2018. "The appy for a happy pappy": expectant fatherhood and pregnancy apps. Journal of gender studies [online], 27(7), pages 759-770. Available from: https://doi.org/10.1080/09589236.2017.1301813.Many mobile software applications (‘apps’) related to pregnancy have been developed for the global market, yet little research has explored how expectant or new fathers are represented in such technologies. Drawing on a ...