Browsing Journal articles (Communication, marketing and media) by Subject "Persona"
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(Springer https://doi.org/10.1007/s12109-017-9524-5, 2017-06-29)LAING, A. 2017. Authors using social media: layers of identity and the online author community. Publishing research quarterly [online], 33(3), pages 254-267. Available from: https://doi.org/10.1007/s12109-017-9524-5This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily ...