Now showing items 1-2 of 2

  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
  • Keys to success in social media marketing (SMM): prospects for the German airline industry. 

    Knoblich, Stephan; Martin, Andrew; Nash, Robert; Stansbie, Paul (Sage http://dx.doi.org/10.1177/1467358415610415, 2015-10-27)
    KNOBLICH, S., MARTIN, A., NASH, R. and STANSBIE, P. 2015. Keys to success in social media marketing (SMM): prospects for the German airline industry. Tourism and hospitality research [online], 17(2), pages 147-164. Available from: http://dx.doi.org/10.1177/1467358415610415
    The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...