Browsing Journal articles (Communication, marketing and media) by Subject "Technology acceptance model"
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(Inderscience, 2012)CONNON, N., DONALDSON, B. and ANDERSON, A. R., 2012. Old-fashioned or enlightened?: small retailers’ practices in e-procurement. International Journal of Technology Marketing, 7 (1), pp. 47-62.The paper considers how and why SME retailers use the internet in their procurement processes. Examining retailers' views and reasons, we relate these to existing technology acceptance models, employing a qualitative ...