Browsing Journal articles (Communication, marketing and media) by Subject "User generated content"
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(Sage http://dx.doi.org/10.1177/1467358415610415, 2015-10-27)KNOBLICH, S., MARTIN, A., NASH, R. and STANSBIE, P. 2015. Keys to success in social media marketing (SMM): prospects for the German airline industry. Tourism and hospitality research [online], 17(2), pages 147-164. Available from: http://dx.doi.org/10.1177/1467358415610415The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...