Now showing items 1-2 of 2
The contemporary role of guanxi in Chinese entrepreneurship.
(Robert Gordon University, 2014-03)
This thesis explores the contemporary role of guanxi in Chinese entrepreneurship. Although previous research has considered the subject of guanxi and Chinese entrepreneurship, this study aims at providing a deeper and ...
The logic of practice - understanding the Chinese newly rich consumers' status consumption in luxury fashion clothes.
(Robert Gordon University, 2017-08-01)
Chinese newly rich consumers have gained substantial power in the luxury sector through their conspicuous consumption. Chinese consumers’ lack of cultural capital and inexperience in the purchase and use of material ...