Seeing the light: using visual ethnography in family business settings.
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SMITH, R. 2015. Seeing the light: using visual ethnography in family business settings. Family business review [online], 28(1), pages 76-82. Available from: http://dx.doi.org/10.1177/0894486513504585
The purpose of this research note is to illustrate the usefulness of the qualitative method of visual ethnography in producing new insights into family business research by investigating the 'lived narrative' of a family business in Scotland. The overarching objective is to provide clarity on the use of the method and its potential value for family business researchers as well as to provide an account of the benefits of the approach.