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MCDONALD, S. 2014. Voluntary simplicity. In Parker, M., Cheney, G., Fournier, V. and Land, C. (eds.) The Routledge companion to alternative organization. Abingdon: Routledge, pages 210-235.
Etzioni describes voluntary simplifiers (VS) as people who choose, 'out of free will - rather than by being coerced by poverty, government austerity programs, or being imprisoned - to limit expenditures on consumer goods and services, and to cultivate non-materialistic sources of satisfaction and meaning' (1998:620). Although there are many different definitions of voluntary simplicity (Johnston & Burton, 2003), this definition is useful because it includes the three major elements that set this movement apart from others: free will; limiting consumerism; and alternative sources of satisfaction.