Now showing items 1-3 of 3
Marketing in high-tech start-ups: overcoming the liability of newness in Israel
For new companies in general, marketing is a critical issue. However, many high tech start ups face particular problems associated with marketing. They may have a product, rather than a customer focus; they may lack marketing ...
Engineers learning to become entrepreneurs: stimulations and barriers in Israel.
This paper explores the processes by which Israeli engineers become entrepreneurs. We employed a qualitative approach, using ethnographic life history interviews with nine entrepreneurial engineers. We find that the ...
Success in Israeli high-tech start-ups: critical factors and process
This paper develops a model of the factors deemed critical for success in high-tech new ventures in Israel. Israel presents an interesting forum, geographically distant from main markets but richly endowed with human ...