Now showing items 1-5 of 5
Entrepreneurship as connecting: some implications for theorising and practice.
(Emerald Group Publishing Ltd., 2012)
Purpose – The purpose of this paper is to consider why entrepreneurship theorising has become fragmented and how the research problem might be resolved. Design/methodology/approach – The authors first examine how ...
From tradition to modern: attitudes and applications of guanxi in Chinese entrepreneurship.
(Emerald Group Publishing Limited., 2008)
Purpose – This article aims to examine one aspect of Chinese culture, guanxi. Guanxi, “special relationships” has long been employed to facilitate business in China. The authors ask whether this is likely to continue in ...
Marketing landscapes: the social context.
Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number ...
The university's role in developing Chinese entrepreneurship.
(Emerald Group Publishing Limited, 2011)
Purpose – The purpose of this paper is to review the existing literature and conceptual developments to explore how and why universities should teach entrepreneurship. Design/methodology/approach – This is a theoretical ...
Role typologies for enterprising education: the professional artisan?
Purpose of paper To examine how the context, approach and teaching techniques used for entrepreneurship education need to reflect the different roles that encompass enterprise. Design We analyse and reflect upon what ...