News and nuances of the entrepreneurial myth and metaphor: linguistic games in entrepreneurial sense-making and sense-giving.
Anderson, Alistair R.
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This paper describes a social construction of entrepreneurship by exploring the constructionalist building blocks of communication, myth and metaphor presented in the Independent newspaper. We argue that the sensemaking role of figurative language is important because of the inherent problems in defining and describing the entrepreneurial phenomena. Myth and metaphor in newspapers create an entrepreneurial appreciation that helps define our understanding of the world around us. The content analysis of articles published in the Independent newspaper revealed images of male entrepreneurs as dynamic wolfish charmers, supernatural gurus, successful skyrockets or community saviours and corrupters. Finally, the paper relates the temporal construction of myth and metaphor to the dynamics of enterprise culture.