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|Title: ||ICT (information communication technology), peripherality and smaller hospitality businesses in Scotland.|
|Authors: ||Irvine, Wilson|
Anderson, Alistair R.
|Keywords: ||Small enterprises|
|Issue Date: ||2008|
|Citation: ||IRVINE, W. and ANDERSON, A. R., 2008. ICT (information communication technology), peripherality and smaller hospitality businesses in Scotland. International Journal of Entrepreneurial Behaviour and Research, 14 (4), pp. 200-218|
|Abstract: ||Purpose – The purpose of this paper is to explore the role of information communication technology
(ICT) in small rural hospitality businesses. Although ICT is often presented as a means of reducing the
impact of being rural, little is known about the extent or level of use of ICT. This paper addresses these
Design/methodology/approach – The paper employs both quantitative and qualitative methods
to gather and analyse data. The study had two stages: an initial survey to determine the extent and
pervasion of ICT; and a second interview stage to explore the role and applications of ICT.
Findings – The authors find that 84 per cent of the businesses use ICT effectively, mainly to provide
information and improve service quality. In addition, some firms had adopted very successful methods
of using the internet for sales and marketing but ignored supply functions. The authors were surprised
to find that ICT was seen as a way of enhancing personal service and that rather than a barrier, it was
seen to promote quality of service. Moreover the respondents did seem to have used ICT effectively to
overcome the disadvantages of location and rurality.
Research limitations/implications – The survey was carried out in a single rural environment
and this limits its generalisability. Nonetheless, the study develops some interesting issues about the
application of ICT in the rural context.
Practical implications – The paper identifies the benefits derived from the enthusiasm of some
rural business owners. They had recognised the efficacy of computing and can provide lessons in how
to apply ICT to overcome distance.
Originality/value – The paper addresses a gap in research and offers some insights into the
application of ICT in rural areas.|
|Appears in Collections:||Journal articles (Centre for Entrepreneurship)|
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