Enacted metaphor: the theatricality of the entrepreneurial process.
Anderson, Alistair R.
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The paper proposes the value of theatricality as an addition conceptual tool to aid analysis and understanding of the entrepreneurial process. It explores the application of dramatism and dramaturgy and argues that the application is a useful addition to our repertoire. In particular, the idea of spanning the boundaries of space and time, of truth and fiction, the liminality, of entrepreneurship lends itself to such theatrical analysis. This allows a fuller appreciation of the entrepreneurial act in the duality of concepts of the world as stage and the world as staged. The metaphors of theatricality offer an alternative medium for understanding.