Focus group discussions.
Gammie, Elizabeth Black Anderson
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GAMMIE, E., HAMILTON, S. and GILCHRIST, V. 2017. Focus group discussions. In Hoque, Z., Parker, L.D., Covaleski, M.A. and Haynes, K. (eds.) The Routledge companion to qualitative accounting research methods. Abingdon: Routledge, chapter 22, pages 372-286.
This chapter provides an overview of focus group discussions as a research method. Using illustrative examples, the chapter discusses the appropriateness of the technique for accounting research. The chapter then highlights both the strengths and drawbacks of the technique and provides guidance on how to mitigate the drawbacks. The chapter concludes with advice on the practical considerations for running focus group discussions and articulates the unique data analysis considerations of the technique.