A critical assessment of corporate community engagement (CCE) in the Niger Delta.
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AJIDE, O.E. 2017. A critical assessment of corporate community engagement (CCE) in the Niger Delta. Robert Gordon University, PhD thesis.
This thesis makes a new contribution to the field of corporate social responsibility in the area of corporate community engagement (CCE) and public relations in the area of organization-public relationships (OPRs). The thesis focuses on the Nigerian oil and gas industry community relationship in the Niger Delta region. This study provides valuable insights into how CCE works for enhancing stakeholder relationship and other desirable outcomes and thereby contributes to the growing body of knowledge on CSR in public relations. For the practice of CCE, this study reinforces the importance of relationship management as a viable and robust strategy that can bring long-term benefits both to organizations and society in general. A qualitative approach was adopted as it is considered appropriate for the research, which focuses on assessing stakeholders’ views regarding the relationship between oil and gas company and their host community in the Niger Delta region of Nigeria. Also, exploring how the stakeholders juxtapose their understanding of the relationship determinants between the oil and gas company and their host community. Semi-structured interviews served as the primary source of data collection from various stakeholders during fieldwork in Nigeria. Secondary methods served a crucial but minor role and were used primarily for the purpose of the researcher as a tool to double check the interview findings. Thirty-five respondents provided their views and opinions concerning the relationship between the oil and gas companies and communities in the region. The study uncovered the importance of culture, social awareness, social identity, corruption, insecurity, mediation and weak institutional structures as crucial predictors of relationship determinants for the oil and gas companies during engagement with their host communities. Moreover, this study explored the research on relationship success determinants key constructs (i.e. control mutuality, trust, commitment and satisfaction) to a qualitative assessment. Also, the developed framework emphasised the need for using these factors for assessing and building a successful long term relationship. Another key finding was that there is a significant difference between how multinational oil companies (MNOCs) and indigenous oil companies (INOCs) engage with the community. This finding suggests that the INOCs have a better approach in the engagement of host communities.