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dc.contributor.authorHood, Caroline
dc.contributor.authorReid, Peter H.
dc.date.accessioned2018-03-14T10:45:49Z
dc.date.available2018-03-14T10:45:49Z
dc.date.issued2018-05-01
dc.identifier.citationHOOD, C. and REID, P.H. 2018. Social media as a vehicle for user engagement with local history: a case study in the north-east of Scotland. Journal of documentation [online], 74(4), pages 741-762. Available from: https://doi.org/10.1108/JD-12-2017-0167en
dc.identifier.issn0022-0418en
dc.identifier.issn1758-7379en
dc.identifier.urihttp://hdl.handle.net/10059/2800
dc.description.abstractPurpose - The aim of this paper is to examine issues associated with user engagement on social media with local history in the north east of Scotland and focuses on a case-study of the Buckie and District Fishing Heritage Society, a small but very successful and professionally-run community based local heritage organisation. Design / Methodology - A qualitative approach using photo elicitation on social media was deployed in conjunction with analysis of the user interactions and the reach insights provided by Facebook to the page manager. Additionally, a focus group was used. Findings - The research, although focused on an individual case-study, offers significant lessons which are more widely applicable in the local history and cultural heritage social media domain. Key aspects include user engagement and how digital storytelling can assist in the documentation of local communities ultimately contributing to local history research and the broader cultural memory. The significance of the image and the photo elicitation methodology is also explored. Social Impact - The research demonstrates new opportunities for engaging users and displaying historical content that can be successfully exploited by community heritage organisations. These are themes which will be developed within the paper. The research also demonstrates the value of photo elicitation in both historical and wider information science fields as a means of obtaining in-depth quality engagement and interaction with users and communities. Originality / Value - The research explored the under-utilised method of photo elicitation in a local history context with a community possessed of a strong sense of local identity. In addition to exploring the benefits of this method, it presents transferable lessons for how small, community-based history and heritage organisation can engage effectively with their audience.en
dc.language.isoengen
dc.publisherEmeralden
dc.rightshttps://creativecommons.org/licenses/by-nc/4.0en
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectLocal historyen
dc.subjectUser engagementen
dc.subjectSocial mediaen
dc.subjectHeritageen
dc.subjectScotlanden
dc.titleSocial media as a vehicle for user engagement with local history: a case study in the north-east of Scotland.en
dc.typeJournal articlesen
dc.publisher.urihttps://doi.org/10.1108/JD-12-2017-0167
dcterms.dateAccepted2018-03-08en
dcterms.publicationdate2018-07-09
refterms.accessExceptionNAen
refterms.dateDeposit2018-03-14en
refterms.dateEmbargoEnd2018-07-09
refterms.dateFCA2018-07-09
refterms.dateFCD2018-03-14en
refterms.dateFreeToDownload2018-07-09
refterms.dateFreeToRead2018-07-09
refterms.dateToSearch2018-07-09
refterms.depositExceptionNAen
refterms.panelDen
refterms.technicalExceptionNAen
refterms.versionAMen
rioxxterms.publicationdate2018-05-01
rioxxterms.typeJournal Article/Reviewen
rioxxterms.versionAMen


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