Romancing the rural: the rural as an entrepreneurial context; concept and engagements.
Anderson, Alistair R.
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GADDEFORS, J. and ANDERSON, A.R. 2018. Romancing the rural: the rural as an entrepreneurial context; concept and engagements. International journal of entrepreneurship and innovation [online], OnlineFirst. Available from: https://doi.org/10.1177/1465750318785545
The purpose of this paper is to consider the role of context in understanding and theorising rural entrepreneurship. We discuss the relation between entrepreneurship and its context and review some of the implications of how context has been used. We problematise how attribution errors and the romancing of the rural can shape research about context and entrepreneurship. To employ the explanatory power of context, we propose engagement; the connecting and relational practices of entrepreneurial processes. For us, rural context is more than background; so how can considering context improve our understanding of how entrepreneurship works? Our contribution is to propose a theoretical framework and to suggest an appropriate unit of analysis in context research: rural entrepreneurship is about engagements with contexts, rather than simply within a context. This accepted manuscript has the title "Romancing the rural: reconceptualising rural entrepreneurship as engagement with context(s)."