Knowledge discovery for adaptive negotiation agents in e-marketplaces.
Lau, Raymond Y. K.
Kwok, Ron Chi Wai
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LAU, R. Y. K., LI, Y., SONG, D. and KWOK, R. C. W., 2008. Knowledge discovery for adaptive negotiation agents in e-marketplaces. Decision Support Systems, 45 (2), pp. 310-323.
Intelligent software agents are promising in improving the effectiveness of e-marketplaces for e-commerce. Although a large amount of research has been conducted to develop negotiation protocols and mechanisms for e-marketplaces, existing negotiation mechanisms are weak in dealing with complex and dynamic negotiation spaces often found in e-commerce. This paper illustrates a novel knowledge discovery method and a probabilistic negotiation decision making mechanism to improve the performance of negotiation agents. Our preliminary experiments show that the probabilistic negotiation agents empowered by knowledge discovery mechanisms are more effective and efficient than the Pareto optimal negotiation agents in simulated e-marketplaces.