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Title: The adoption of e-trade innovations by Korean small and medium-sized firms.
Authors: Oh, Ka-Young
Cruickshank, Douglas
Anderson, Alistair R.
Keywords: e-trade
Small-medium sized enterprises (SME's)
Technology adoption
South Korea
Issue Date: Feb-2009
Publisher: Elsevier
Citation: OH, K-Y., CRUICKSHANK, D. and ANDERSON, A. R., 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation, 29 (2), pp. 110-121
Abstract: The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.
ISSN: 0166-4972
Appears in Collections:Journal articles (Management)

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