OpenAIR @ RGU >
Business >
Communication, Marketing & Media >
Journal articles (Communication, Marketing & Media) >

Please use this identifier to cite or link to this item:
This item has been viewed 24 times in the last year. View Statistics

Files in This Item:

File Description SizeFormat
Halsall Intercultural mergers Organization.pdf158.81 kBAdobe PDFView/Open
Title: Intercultural mergers and acquisitions as 'legitimacy crises' of models of capitalism: a UK-German case study.
Authors: Halsall, Robert
Keywords: Models of capitalism
Intercultural mergers
Legitimacy crisis
Issue Date: Nov-2008
Publisher: SAGE
Citation: HALSALL, R., 2008. Intercultural mergers and acquisitions as ‘legitimacy crises’ of models of capitalism: a UK-German case study. In: Organization, 15 (6), pp. 787-809.
Abstract: This article examines media discourse surrounding two UK-German intercultural business controversies: the takeover of the German company Mannesmann by the British company Vodafone in 1999, and the disposal of its British subsidiary Rover by its German parent company BMW in 2000. These controversies were framed in the media of both countries as part of a ‘clash of cultures of capitalism’, with the ‘Anglo- Saxon model’ on one side and the ‘German social model’ on the other, and can be seen as ‘legitimacy crises’ of the two models of capitalism involved. The article examines how cultural, economic and political discourses relating to globalization were used strategically by actors to deal with these crises, in order to legitimize a neoliberal transformation of the German model in the first case, and to legitimize a ‘rebranding’ of the UK model in line with a move from a concentration on manufacturing to a service economy in the second.
ISSN: 1350-5084
Appears in Collections:Journal articles (Communication, Marketing & Media)

All items in OpenAIR are protected by copyright, with all rights reserved.


   Disclaimer | Freedom of Information | Privacy Statement |Copyright ©2012 Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781