Now showing items 1-2 of 2

  • A framework for understanding the evolution of relationship quality and the customer relationship development process. 

    Atorough, Peter; Salem, Heba (Springer http://dx.doi.org/10.1057/s41264-016-0008-z, 2016-09-27)
    ATOROUGH, P. and SALEM, H. 2016. A framework for understanding the evolution of relationship quality and the customer relationship development process. Journal of financial services marketing [online], 21(4), pages 267-283. Available from: http://dx.doi.org/10.1057/s41264-016-0008-z
    This paper attempts to develop and empirically test a conceptual model of relationship quality (RQ) in the financial sector from the perspective of the individual consumer (B2C). Based on a review of RQ research, the paper ...
  • The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. 

    Atorough, Peter; Donaldson, Bill (Inderscience http://dx.doi.org/10.1504/IJIMA.2012.051615, 2012)
    ATOROUGH, P. and DONALDSON, B., 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International Journal of Internet Marketing and Advertising, 7 (4), pp. 333 – 358.
    Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which ...