Now showing items 1-4 of 4

  • Individual strategies for sustainable consumption. 

    McDonald, Seonaidh; Oates, Caroline J.; Alevizou, Panayiota J.; Young, C. William; Hwang, Kumju (Westburn Publishers/Routledge., 2012-03)
    MCDONALD, S., OATES, C. J., ALEVIZOU, P. J., YOUNG, C. W. and HWANG, K., 2012. Individual strategies for sustainable consumption. Journal of Marketing Management, 28 (3-4), pp. 445-468.
    Consumers have a key role to play in meeting governments’ targets for reduced energy consumption, more sustainable waste management practices and lifestyles with fewer environmental consequences. We discuss some of the ...
  • Marketing sustainability: use of information sources and degrees of voluntary simplicity. 

    Oates, Caroline J.; McDonald, Seonaidh; Alevizou, Panayiota J.; Hwang, Kumju; Young, William; McMorland, Leigh-Ann (Taylor & Francis http://dx.doi.org/10.1080/13527260701869148, 2008-10)
    OATES, C., MCDONALD, S., ALEVIZOU, P., HWANG, K., YOUNG, W. and MCMORLAND, L-A., 2008. Marketing sustainability: use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications, 14 (5), pp. 351-365.
    The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information ...
  • Sustainable consumption: green consumer behaviour when purchasing products. 

    Young, William; Hwang, Kumju; McDonald, Seonaidh; Oates, Caroline J. (Wiley http://dx.doi.org/10.1002/sd.394, 2010-01)
    YOUNG, W., HWANG, K., MCDONALD, S. and OATES, C. J., 2010. Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18 (1), pp. 20-31.
    The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market ...
  • Toward sustainable consumption: researching voluntary simplifiers. 

    McDonald, Seonaidh; Oates, Caroline J.; Young, C. William; Hwang, Kumju (Wiley. http://dx.doi.org/ 10.1002/mar.20132, 2006-06)
    MCDONALD, S., OATES, C. J., YOUNG, C. W. and HWANG, K., 2006. Toward sustainable consumption: researching voluntary simplifiers. Psychology and Marketing, 23 (6), pp. 515-534.
    This article examines and extends the notion of voluntary simplifiers (VS). VS are individuals who have freely chosen a frugal, anticonsumer lifestyle that features low resource use and environmental impact. The article ...