Recent Submissions

  • Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. 

    Bremner, Pauline Ann Mary; Freathy, Paul (EAERCD, 2001-06-27)
    BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th international European association for education and research in commercial distribution conference (EAERCD), 27-29 June 2001, Tilburg, Netherlands.
    This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this ...
  • Online branding of the offline experience: the importance of corporate branding for experiential events. 

    Stewart, Christina; Davis, Andrew (ACADEMY OF MARKETING, 2016-07-04)
    STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. Presented at the 49th Academy of Marketing conference (AM2016): Radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing, paper number 435.
    In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
  • Impulse shopping in convenience stores does gender make a difference? 

    Bremner, Pauline Ann Mary; Hamilton, Morag; McLennan, Kirsty (EIRASS, 2006-07-09)
    BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In the Proceedings of the 12th European Institute of Retailing and Service Studies (EIRASS): recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary.
    The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. ...
  • From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? 

    Bremner, Pauline Ann Mary (Quality Assurance Agency for Higher Education, 2017-06-06)
    BREMNER, P.A.M. 2017. From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? Presented at the 3rd International enhancement in higher education conference: inspiring excellence, transforming the student experience, 6-8 June 2017, Glasgow, UK.
    An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding the students to become more ‘work ready’. These skill sets take into account the Quality Assurance Agency for Higher ...
  • Social media: a force for inclusion. 

    Brown, Alyson; MacLure, Katie; Addison, Brian; Pedersen, Sarah; Stewart, Derek C.; Andrews, J. (ESCP http://www.escpweb.org/previous-symposia-workshops, 2016-10-05)
    BROWN, A., MACLURE, K., ADDISON, B., PEDERSON, S., STEWART, D. and ANDREWS, J. 2016. Social media: a force for inclusion. Presented at the 45th ESCP-NSF international symposium on clinical pharmacy: clinical pharmacy tackling inequalities and access to health care, 5 -7 October 2016, Oslo, Norway.
    The migration of modern social networks to the internet has facilitated the transition of traditional pharmacy networks online. The ubiquitous nature of social media (SoMe) combined with merging of personal and professional ...
  • Framing families: 'deserving' vs 'undeserving' households and neighbourhoods as glimpsed through juvenile panic stories in the online press. 

    Morrison, James (PSA https://www.psa.ac.uk/sites/default/files/conference/papers/2016/Framing%20Families%20conference%20paper.pdf, 2016-03-21)
    MORRISON, J. 2016. Framing families: 'deserving' vs 'undeserving' households and neighbourhoods as glimpsed through juvenile panic stories in the online press. In Proceedings of the 66th International conference of political studies association annual conference: politics and the good life, 21-23 March 2016, Brighton, UK. London: PSA [online]. Available from: https://www.psa.ac.uk/sites/default/files/conference/papers/2016/Framing%20Families%20conference%20paper.pdf
    Highly dramatized narratives about children have become a staple of late-modern popular discourse - from media-stoked horror stories about child abuse and abduction to more conventional moral panics, often mobilized by ...
  • A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. 

    Omoge, Akinyemi Paul; Laing, Audrey Frances (West East Institute https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf, 2016-08-01)
    OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In the Proceedings of the WEI international academic conference on education and humanities, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf
    This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...
  • Festival place or place of festival? The role of place identity and attachment in the festival environment. 

    Davis, Andrew; Martin, Andrew (Academy of Marketing. https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0243_paper.pdf, 2014-07)
    DAVIS, A. and MARTIN, A., 2014. Festival place or place of festival? The role of place identity and attachment in the festival environment. In: AM2014 - Marketing Dimensions: People, Places and Spaces (47th Academy of Marketing Conference) [online]. 7-10 July 2014. Helensburgh: Academy of Marketing. Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0243_paper.pdf [Viewed 03 September 2015].
    This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose ...
  • And they say don't work with children... 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. And they say don’t work with children..... In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher’s role, children as research objects and the results and conclusions. ...
  • Gift giving to children at Christmas and birthdays. 

    Bremner, Pauline Ann Mary (Robert Gordon University, 2008-07)
    BREMNER, P., 2008. Gift giving to children at Christmas and birthdays. In: Reflective Marketing in a Material World: Proceedings of the Academy of Marketing Annual Conference 2008. 8-10 July 2008. Aberdeen: Robert Gordon University.
    This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift ...

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