Recent Submissions

  • Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. 

    Bremner, Pauline Ann Mary; Freathy, Paul (EAERCD, 2001-06-27)
    BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th international European association for education and research in commercial distribution conference (EAERCD), 27-29 June 2001, Tilburg, Netherlands.
    This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this ...
  • Online branding of the offline experience: the importance of corporate branding for experiential events. 

    Stewart, Christina; Davis, Andrew (ACADEMY OF MARKETING, 2016-07-04)
    STEWART, C. and DAVIS, A. 2016. Online branding of the offline experience: the importance of corporate branding for experiential events. Presented at the 49th Academy of Marketing conference (AM2016): Radical marketing, 4-7 July 2016, Newcastle, UK. Newcastle: Academy of Marketing, paper number 435.
    In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
  • Impulse shopping in convenience stores does gender make a difference? 

    Bremner, Pauline Ann Mary; Hamilton, Morag; McLennan, Kirsty (EIRASS, 2006-07-09)
    BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In the Proceedings of the 12th European Institute of Retailing and Service Studies (EIRASS): recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary.
    The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. ...
  • From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? 

    Bremner, Pauline Ann Mary (Quality Assurance Agency for Higher Education, 2017-06-06)
    BREMNER, P.A.M. 2017. From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? Presented at the 3rd International enhancement in higher education conference: inspiring excellence, transforming the student experience, 6-8 June 2017, Glasgow, UK.
    An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding the students to become more ‘work ready’. These skill sets take into account the Quality Assurance Agency for Higher ...