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The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers.
(Robert Gordon University, 2014-05)
Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
Global nomadism: a discursive and narratological analysis of identity concepts in the ‘mobile professional’.
(Robert Gordon University, 2015-03)
This thesis examined to what extent a particular class of highly mobile professionals has internalized the contemporary discourse of corporate global nomadism, proposed by the researcher as an example of the kind of ...