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The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers.
(Robert Gordon University, 2014-05)
Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
Factors impacting on technology acceptance for the micro/SME electronics retailer.
(The Robert Gordon University, 2007-12)
The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and ...