Now showing items 1-2 of 2
Factors impacting on technology acceptance for the micro/SME electronics retailer.
(The Robert Gordon University, 2007-12)
The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and ...
'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments.
(Robert Gordon University, 2017-10-01)
This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers’ purchase location intention of Musical Instruments (MI). With the unique factor of instrument ...