Fraternity, legitimacy and (his)tory: the collective presentation of entrepreneur stories as excess.
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This paper is about an entrepreneurial fraternity and its role in reworking and reframing entrepreneurial excess. We achieve this through considering the historical presentation of the entrepreneur as an isolated individual, a maverick, can be mediated through the adoption of historical modes of organisation that have been appropriated to provide conformity, legitimacy and a sense of belonging. To achieve the purpose of our paper we examine the website of the Memphis based society of entrepreneurs (www.societyofentrepreneurs.com). Through deconstruction of the website, we show how the conservativeness of the stories presented may play a key role in creating a entrepreneurial identity that counters the rebellious and recklessness of the young turks. We suggest that while these modes of organisation may initially seek to curb entrepreneurial excess, in time, they have the potential to be abused, and thus, in themselves, become a form of excess.