Enacting entrepreneurship as social value creation.
Anderson, Alistair R.
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The social plays an important role in entrepreneurship, but one that is not fully understood. We argue that the social conditions of entrepreneurs, as well as the social nature of opportunities, affect the entrepreneurial process. Accordingly this paper examines the enactment of a very socialised opportunity to explore the various roles played out in entrepreneurial growth. We find that a conceptualisation of the social value created in the process furthers our understanding. This is opposed to focusing on economic growth as the sole relevant outcome, Our case study shows how social value is created in multiple forms at different centres and on different levels; from individual self-realization over community development to broad societal impact. We also find complex interrelations between the different levels and centres, thus we argue that entrepreneurship is as much a social as an economic phenomenon.