Now showing items 1-2 of 2

  • Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. 

    Atorough, Peter; Donaldson, Bill (Contemporary Management Research. http://www.cmr-journal.org/article/view/9568, 2011)
    ATOROUGH, P. and DONALDSON, B., 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary Management Research, 7 (3), pp. 231-242.
    As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according ...
  • The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. 

    Atorough, Peter; Martin, Andrew (Emerald Group Publishing Ltd. http://dx.doi.org/10.1108/17538331211209031, 2012)
    ATOROUGH, P. and MARTIN, A., 2012. The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of Place Management and Development, 5 (1), pp. 35 – 55
    Purpose – Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, ...