Now showing items 1-12 of 12

  • Auditor-client relationships: an assessment of relationship quality. 

    Beloucif, Ahmed (Robert Gordon University Department of Communication, Marketing and Media, 2008-05)
    Corporate failures and financial scandals are not a phenomenon of the 21st century. In the 1990s, the British economy witnessed the collapse of some well-known companies such as Polly Peck, Sock Shop, Coloroll, BCCI, ...
  • Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. 

    Atorough, Peter; Donaldson, Bill (Contemporary Management Research. http://www.cmr-journal.org/article/view/9568, 2011)
    ATOROUGH, P. and DONALDSON, B., 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary Management Research, 7 (3), pp. 231-242.
    As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according ...
  • The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. 

    Omoge, Akinyemi Paul (Robert Gordon University Aberdeen Business School. Department of Communication, Marketing and Media, 2016-06)
    OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.
    Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and ...
  • Factors impacting on technology acceptance for the micro/SME electronics retailer. 

    Connon, Neil G. (The Robert Gordon University Department of Marketing, 2007-12)
    The UK micro/SME (known here as SME) retail sector is very important to the economic well being of the country. Its ability to generate jobs as well as income makes it a key part of the drive towards economic growth, and ...
  • Gift-giving of toys from adults to children. 

    Bremner, Pauline Ann Mary (Robert Gordon University Department of Communication, Marketing and Media, 2015-05)
    The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...
  • 'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. 

    Pirie, Elliot (Robert Gordon University School of Creative and Cultural Business, 2017-10-01)
    PIRIE, E. 2017. 'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.
    This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers’ purchase location intention of Musical Instruments (MI). With the unique factor of instrument ...
  • The impact of relationship selling on the sales force control function. 

    Lemmens, Regis (The Robert Gordon University Department of Marketing, 2008-04)
    Sales management control and sales force performance has received substantial attention by researchers in the past decades. Researchers have been investigating the construct of sales control, its antecedents and its ...
  • The influencing effect of socialization agents on male children’s sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. 

    Mackie, Grace E. (Robert Gordon University Department of Communication, Marketing and Media., 2014-05)
    Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. ...
  • The international competitiveness of Malta as a tourist destination. 

    Azzopardi, Ernest (Robert Gordon University School of Communication, Marketing and Media, 2011-03)
    Many small islands depend on sustainable tourism to attain long term economic prosperity and well-being for their citizens. As they become more dependent on tourism for their growth, they are more concerned with improving ...
  • Old-fashioned or enlightened?: small retailers’ practices in e-procurement. 

    Connon, Neil G.; Donaldson, Bill; Anderson, Alistair R. (Inderscience, 2012)
    CONNON, N., DONALDSON, B. and ANDERSON, A. R., 2012. Old-fashioned or enlightened?: small retailers’ practices in e-procurement. International Journal of Technology Marketing, 7 (1), pp. 47-62.
    The paper considers how and why SME retailers use the internet in their procurement processes. Examining retailers' views and reasons, we relate these to existing technology acceptance models, employing a qualitative ...
  • Sales force automation systems: an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry. 

    Wright, George; Fletcher, Keith; Donaldson, Bill (Elsevier http://dx.doi.org/10.1016/j.indmarman.2007.08.005, 2008-11)
    WRIGHT, G., FLETCHER, K., DONALDSON, B. and LEE, J.-H., 2008. Sales force automation systems: an analyis of factors underpinning the sophistication of deployed systems in the UK financial services industry. Industrial Marketing Management, 37 (8), pp. 992-1004.
    This study investigates organizational and strategic context variables that are linked to the sophistication of sales force automation systems in UK financial services firms. We find that increasing sophistication in SFA ...
  • Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. 

    Hamilton, Morag (The Robert Gordon University Department of Communication, Marketing & Media., 2010-11)
    The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well ...