Now showing items 1-7 of 7

  • Authors using social media: layers of identity and the online author community. 

    Laing, Audrey Frances (Springer https://doi.org/10.1007/s12109-017-9524-5, 2017-06-29)
    LAING, A. 2017. Authors using social media: layers of identity and the online author community. Publishing research quarterly [online], 33(3), pages 254-267. Available from: https://doi.org/10.1007/s12109-017-9524-5
    This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily ...
  • Bookselling online: an examination of consumer behaviour patterns. 

    Laing, Audrey Frances; Royle, Jo (Springer Verlag. http://dx.doi.org/10.1007/s12109-013-9318-3, 2013-06)
    LAING, A. and ROYLE, J., 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing Research Quarterly, 29 (2), pp. 110-127.
    Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
  • The digital marketing skills gap: developing a digital marketer model for the communication industries. 

    Royle, Jo; Laing, Audrey Frances (Elsevier. http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.008, 2014-04)
    ROYLE, J. and LAING, A., 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International Journal of Information Management, 34 (2), 65-73.
    Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
  • The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. 

    Omoge, Akinyemi Paul (Robert Gordon University Aberdeen Business School. Department of Communication, Marketing and Media, 2016-06)
    OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.
    Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and ...
  • Examining chain bookshops in the context of “third place”. 

    Laing, Audrey Frances; Royle, Jo (Emerald Group Publishing. http://dx.doi.org/10.1108/09590551311288157, 2013-01)
    LAING, A. and ROYLE, J., 2013. Examining chain bookshops in the context of “third place”. International Journal of Retail & Distribution Management, 41 (1), pp. 27-44.
    Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...
  • 'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. 

    Pirie, Elliot (Robert Gordon University School of Creative and Cultural Business, 2017-10-01)
    PIRIE, E. 2017. 'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.
    This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers’ purchase location intention of Musical Instruments (MI). With the unique factor of instrument ...
  • A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. 

    Omoge, Akinyemi Paul; Laing, Audrey Frances (West East Institute https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf, 2016-08-01)
    OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In the Proceedings of the WEI international academic conference on education and humanities, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf
    This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...