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  • Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. 

    Marcella-Hood, Madeleine (Robert Gordon University School of Creative and Cultural Business, 2019-01-31)
    MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.
    Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction ...